References

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• 2001Consumer perceived value: The development of a multiple item scale6,635 cited
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• 1997Customer value: The next source for competitive advantage4,662 cited
• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
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• 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited