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Comportamiento del consumidor
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Comportamiento del consumidor (2022)Comportamiento del consumidorMotivating Factors in Choosing a Wine Tourism Destination and Its Impact on Territorial Marketing Policies (2024)Motivating Factors in Choosin…ESTUDIO SOBRE LA ACTITUD Y LAS EXPECTATIVAS DE LOS ESTUDIANTES DEL GRADO EN TURISMO DE LA UNIVERSIDAD DE ALMERÍA (2020)ESTUDIO SOBRE LA ACTITUD Y LA…Análisis del consumo hedonista del reguetón en mujeres millennials del estado de Jalisco, México (2020)Análisis del consumo hedonist…El estereotipo de los colombianos frente al consumo socialmente responsable* (2018)El estereotipo de los colombi…Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor (2014)Credibilidad de los medios de…Contextualización y enfoques en el estudio de comportamientos proambientales o ecológicos con miras a la perfilación del consumidor verde (2014)Contextualización y enfoques …Actitudes hacia la compra de intangibles a través de internet en estudiantes cibernautas de la UNMSM (2014)Actitudes hacia la compra de …Does the Product Type Influence on Attitudes Toward Cause-Related Marketing? (2013)Does the Product Type Influen…La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio (2009)La influencia de la propensió…Capital de Marca desde la perspectiva del consumidor. (2009)Capital de Marca desde la per…Motivations for consumption behaviours on the web: a conceptual model based on a holistic approach (2006)Motivations for consumption b…A Proposal of the Buying Model for Fresh Food Products (2001)A Proposal of the Buying Mode…A INFLUÊNCIA DO FATOR ECOLÓGICO NA DECISÃO DE COMPRA DE BENS DE CONVENIÊNCIA (2001)A INFLUÊNCIA DO FATOR ECOLÓGI…Attitudes Towards Buying Fresh Mussels (1999)Attitudes Towards Buying Fres…Marketing Research (1970)Qualitative evaluation and research methods (1990)Transforming Qualitative Data: Description, Analysis, and Interpretation (1994)ASPECTOS DETERMINANTES DO CONSUMO DE PRODUTOS COSMÉTICOS VERDES (2014)MANAGING BRAND EQUITY (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Medición de la personalidad de marca en el mercado automotriz (2008)Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias (2011)Marketing experiencial y el valor de marca en una empresa del sector gastronómico (2022)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Flow: the psychology of optimal experience (1990)Flow: The Psychology of Optimal Experience (1991)Online Impulse Buying on “Double Eleven” Shopping Festival: An Empirical Investigation of Utilitarian and Hedonic Motivations (2017)Online Book Shopping in Indonesian During the COVID-19 Pandemic (2022)The influence of intensity of TikTok use, utilitarian value, and hedonic value on impulsive buying mediated by urge to buy impulsively (2023)Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2004)A Theory of the Allocation of Time (1965)Advertising as Information (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural Equations with Latent Variables (1989)Credibilidad en la prensa online: estrategia para la diferenciación y generación de audiencias (2020)Understanding Attitudes and Predicting Social Behavior (1980)Towards Sustainability: The Third Age of Green Marketing (2001)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Intención de compra de productos verdes de acuerdo con la Teoría del Comportamiento Planeado: Incorporación de la obligación moral al modelo (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)¿Qué factores fomentan la compra por impulso en el comercio móvil? (2014)Diffusion of Innovations 1 (2019)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Measuring the Involvement Construct (1985)Study of consumers’ behavior for non-vegetarian products in emerging market of India (2014)Integrating Factors Influencing Consumers’ Halal Products Purchase: Application of Theory of Reasoned Action (2016)General image, perceptions and consumer segments of luxury seafood in China (2018)A technique for measurement of attitudes (1932)Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differences in implicit cognition: The implicit association test. (1998)Relación entre la actitud ambiental y la compra de productos socialmente responsables en los consumidores de Medellín, Colombia (2021)Tendencia de premiumización en el consumo sostenible (2021)Green marketing: esfuerzos por el cuidado y la preservación del medio ambiente con negocios sostenibles (2022)
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  • 2001A Proposal of the Buying Model for Fresh Food Products33 cited
  • 2014Contextualización y enfoques en el estudio de comportamientos proambientales o ecológicos con miras a la perfilación del consumidor verde32 cited
  • 2006Motivations for consumption behaviours on the web: a conceptual model based on a holistic approach23 cited
  • 2018El estereotipo de los colombianos frente al consumo socialmente responsable*23 cited
  • 2009Capital de Marca desde la perspectiva del consumidor.17 cited
  • 1999Attitudes Towards Buying Fresh Mussels14 cited
  • 2001A INFLUÊNCIA DO FATOR ECOLÓGICO NA DECISÃO DE COMPRA DE BENS DE CONVENIÊNCIA13 cited
  • 2013Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?10 cited
  • 2014Credibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor8 cited
  • 2009La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio7 cited
  • 2014Actitudes hacia la compra de intangibles a través de internet en estudiantes cibernautas de la UNMSM6 cited
  • 2020Análisis del consumo hedonista del reguetón en mujeres millennials del estado de Jalisco, México4 cited
  • 2020ESTUDIO SOBRE LA ACTITUD Y LAS EXPECTATIVAS DE LOS ESTUDIANTES DEL GRADO EN TURISMO DE LA UNIVERSIDAD DE ALMERÍA

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1 cited
  • 2024Motivating Factors in Choosing a Wine Tourism Destination and Its Impact on Territorial Marketing Policies1 cited