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A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises
16 references·0 citing·43 second hop
A study on the effects of background film music valence on para-social interaction and consumer attitudes toward social enterprises (2022)A study on the effects of background film…Understanding Social Enterprise: Theory and Practice (2011)Understanding Social Enterpri…Transportation into a story increases empathy, prosocial behavior, and perceptual bias toward fearful expressions (2011)Transportation into a story i…Empathy and prosocial behavior. (2008)Empathy and prosocial behavio…Collaborative and Iterative Translation: An Alternative Approach to Back Translation (2007)Collaborative and Iterative T…Can One TV Show Make a Difference?a Will & Grace and the Parasocial Contact Hypothesis (2006)Can One TV Show Make a Differ…The Parasocial Contact Hypothesis (2005)The Parasocial Contact Hypoth…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion (2003)In the Mind's Eye Transportat…A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening (2000)Impact of Motivation, Attract…Attribution in Social and Parasocial Relationships (1989)Attribution in Social and Par…Development of parasocial interaction relationships (1987)Development of parasocial int…Sociology of Mass Communication (1985)Sociology of Mass Communicati…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand authenticity: An integrative framework and measurement scale (2014)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)A Theory of Social Comparison Processes (1954)A Theory of Cognitive Dissonance (1957)How news content influences anti‐immigration attitudes: Germany, 1993–2005 (2009)Can we really reduce ethnic prejudice outside the lab? 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(1992)Psychological Perspectives on Legitimacy and Legitimation (2005)The Sociology of Discrimination: Racial Discrimination in Employment, Housing, Credit, and Consumer Markets (2008)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING (1985)Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Back-Translation for Cross-Cultural Research (1970)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Ambidextrous Organizational Culture, Contextual Ambidexterity and New Product Innovation: A Comparative Study of UK and C hinese High‐tech Firms (2012)Journal of the Academy of Marketing Science (2013)Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs) (2018)Methods and Data Analysis for Cross-Cultural Research (2021)Exchange and Power in Social Life. 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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 2007Collaborative and Iterative Translation: An Alternative Approach to Back Translation988 cited
  • 2005The Parasocial Contact Hypothesis861 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1987Development of parasocial interaction relationships773 cited
  • 1989Attribution in Social and Parasocial Relationships558 cited
  • 2003In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion528 cited
  • 2011Understanding Social Enterprise: Theory and Practice350 cited
  • 2011Transportation into a story increases empathy, prosocial behavior, and perceptual bias toward fearful expressions343 cited
  • 1985Sociology of Mass Communication342 cited
  • 2000Impact of Motivation, Attraction, and Parasocial Interaction on Talk Radio listening339 cited
  • 2008

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Empathy and prosocial behavior.
326 cited
  • 2006Can One TV Show Make a Difference?a Will & Grace and the Parasocial Contact Hypothesis313 cited
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