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Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi
16 references·0 citing·47 second hop
Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi (2022)Effect of Brand Experience on Customer En…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Customer engagement in a Facebook brand community (2012)Customer engagement in a Face…Demystifying customer brand engagement: Exploring the loyalty nexus (2010)Demystifying customer brand e…Customer Engagement as a New Perspective in Customer Management (2010)Customer Engagement as a New …Flow Online: Lessons Learned and Future Prospects (2009)Flow Online: Lessons Learned …Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Engagement, telepresence and …Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)An Experimental Study of the …The effect of web interface features on consumer online purchase intentions (2008)The effect of web interface f…A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)A Customer Relationship Manag…The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach (2002)The Measurement of Engagement…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Assessing the effects of qual…Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach (1999)Attribute-Level Performance, …Welcome to the experience economy. (1998)Welcome to the experience eco…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…The measurement of experienced burnout (1981)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Burnout and Engagement in University Students (2002)Recovery, work engagement, and proactive behavior: A new look at the interface between nonwork and work. (2003)Burnout: 35 years of research and practice (2009)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Evolving to a New Dominant Logic for Marketing (2003)Customer engagement: the construct, antecedents, and consequences (2016)Advances in Consumer Research (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)How destination image and evaluative factors affect behavioral intentions? (2006)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)A step-by-step approach to using the SAS system for factor analysis and structural equation modeling (1995)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Co-creation experiences: The next practice in value creation (2004)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Measuring the Involvement Construct (1985)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer engagement in online brand communities: a social media perspective (2015)Social media engagement behaviour: a uses and gratifications perspective (2015)Customer engagement with tourism social media brands (2016)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)
this work references cited by second hop

References

  • 2002The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach9,998 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
  • 2009Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives1,310 cited
  • 2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,039 cited
  • 2010Customer Engagement as a New Perspective in Customer Management1,037 cited
  • 2008The effect of web interface features on consumer online purchase intentions981 cited
  • 2009Flow Online: Lessons Learned and Future Prospects953 cited
  • 2012Customer engagement in a Facebook brand community

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950 cited
  • 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go871 cited
  • 1999Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach805 cited
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