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Luxury brand value co-creation with online brand communities in the service encounter
16 references·0 citing·42 second hop
Luxury brand value co-creation with online brand communities in the service encounter (2022)Luxury brand value co-creation with onlin…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…The SAGE Handbook of Qualitative Data Analysis (2014)The SAGE Handbook of Qualitat…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Qualitative research: Methods in the social sciences (2006)Qualitative research: Methods…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Brand Community (2001)Brand CommunityConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Handbook of Qualitative Research. (1995)Handbook of Qualitative Resea…The Long Interview (1988)The Long InterviewQualitative Data Analysis: A Methods Sourcebook (1988)Qualitative Data Analysis: A …Possessions and the Extended Self (1988)Possessions and the Extended …Case study research: Design and methods (1986)Case study research: Design a…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Case Study Research: Design and Methods (1984)The Practice of Social Research (1989)The Reification of Absorptive Capacity: A Critical Review and Rejuvenation of the Construct (2006)How to plan and perform a qualitative study using content analysis (2016)A hands-on guide to doing content analysis (2017)The Principles of Psychology (1891)Attachment and Loss (1969)The Evolution of Reciprocal Altruism (1971)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Developing Buyer-Seller Relationships (1987)Basics of Qualitative Research (1992)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Social Marketing: An Approach to Planned Social Change (1971)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Street Corner Society: The Social Structure of an Italian Slum (1946)Qualitative Data as an Attractive Nuisance: The Problem of Analysis (1979)The Case Study Crisis: Some Answers (1981)What Is a Case Study and What Is It Good for? (2004)Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research (2016)Metodologi Penelitian Kualitatif (2022)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)Toward a Psychology of Being (1962)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Advances in Consumer Research (2025)A simple method to assess and report thematic saturation in qualitative research (2020)The Coding Manual for Qualitative Researchers (2022)Understanding and Evaluating Qualitative Research (2002)The qualitative research interview (2006)A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research (2023)
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