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Media multitasking, advertising appeal, and gender effects
16 references·1 citing·54 second hop
Media multitasking, advertising appeal, and gender effects (2022)Media multitasking, advertising appeal, a…Empathy: Gender effects in brain and behavior (2014)Empathy: Gender effects in br…Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…Multiple resources and performance prediction (2002)Multiple resources and perfor…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Heart and Mind in Conflict: t…Dual-process theories in social psychology (1999)Dual-process theories in soci…Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response (1995)Gender Differences in Informa…Gender Differences in the Use of Message Cues and Judgments (1991)Gender Differences in the Use…Exploring Differences in Males' and Females' Processing Strategies (1991)Exploring Differences in Male…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1999Dual-process theories in social psychology6,102 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,196 cited
  • 2002Multiple resources and performance prediction2,620 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 2014Empathy: Gender effects in brain and behavior1,136 cited
  • 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern1,081 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1954Communication and persuasion.967 cited
  • 1991Exploring Differences in Males' and Females' Processing Strategies778 cited
  • 1995Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response

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641 cited
  • 1991Gender Differences in the Use of Message Cues and Judgments636 cited
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    • 2025Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions11 cited