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The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
16 references·6 citing·54 second hop
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this work references cited by second hop

References

  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1990Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving5,817 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2010A Literature Review of Empirical Studies of Philanthropy1,503 cited
  • 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,414 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
  • 1994Measuring the Affective and Cognitive Properties of Attitudes: Conceptual and Methodological Issues859 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
  • 2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands697 cited
  • 2018How smartphone advertising influences consumers' purchase intention606 cited
  • 1998Is a Company Known by the Company It Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes473 cited
  • 2011

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Frontiers of the marketing paradigm in the third millennium
431 cited
  • 2006The company‐cause‐customer fit decision in cause‐related marketing386 cited
  • 2012Choice of Cause in Cause-Related Marketing340 cited
  • Cited by

    • 2024Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands31 cited
    • 2025Antecedents of Continuous Purchase Behavior for Sustainable Products: An Integrated Conceptual Framework and Review21 cited
    • 2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach20 cited
    • 2023A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing18 cited
    • 2023Perceived altruism in cause-related marketing16 cited
    • 2023Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement13 cited