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The Impact of Brand Reputation, Brand Equity and Brand Competence on Brand Loyalty
9 references·0 citing·41 second hop
The Impact of Brand Reputation, Brand Equity and Brand Competence on Brand Loyalty (2022)The Impact of Brand Reputation, Brand Equ…REPUTASI MEREK, KOMPETENSI MEREK, KESUKAAN MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK APOTEK VITKA FARMA (2021)REPUTASI MEREK, KOMPETENSI ME…Pengaruh Brand Equity dan Brand Trust terhadap Loyalitas Konsumen Mobil Merek Toyota Kijang Innova (Survey Konsumen pada Dealer PT. Agung Automall Cabang Sutomo Pekanbaru) (2017)Pengaruh Brand Equity dan Bra…Customer satisfaction and organisational justice (2004)Customer satisfaction and org…The relationship between customer loyalty and customer satisfaction (2001)The relationship between cust…Brands and brand equity: definition and management (2000)Brands and brand equity: defi…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…LOYALITAS PELANGGAN: SEBUAH KAJIAN KONSEPTUAL SEBAGAI PANDUAN BAGI PENELITI (1999)LOYALITAS PELANGGAN: SEBUAH K…Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Consumers' Trust in a Brand a…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Does brand trust matter to brand equity? (2005)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)Social Behavior: Its Elementary Forms (1963)Inequity In Social Exchange (1965)The Social Psychology of Procedural Justice (1988)Managing the needs of end‐users in the design and delivery of construction projects (2010)The relationship among survivor qualities attitude, commitment and motivation after downsizing (2010)Impact of Organizational Justice and Psychological Empowerment on Perceived Organizational Performance: The Mediating Role of Organizational Citizenship Behaviour (2015)Principles of Marketing (1972)Managing Brand Equity (1991)Brand equity in the business-to-business market (2003)Relational network brands: Towards a conceptual model of place brands (2004)Determinants of the brand equity (2005)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Service management and marketing: managing the moments of truth in service competition (1990)Zero defections: quality comes to services. (1990)Customer Loyalty in E-Commerce (2002)Customer satisfaction and loyalty in online and offline environments (2003)Challenges and Opportunities in Multichannel Customer Management (2006)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)METODE PENELITIAN KUANTITATIF DAN KUALITATIF (2006)Marketing Management (12th Edition) (2007)Influences of Price And Quality On Consumer Purchase Of Mobile Phone In The Kumasi Metropolis In Ghana A Comparative Study (2013)An Examination of Perceived Quality, Satisfaction, and Loyalty Relationship: Applicability of Comparative and Noncomparative Evaluation (2006)Effects of Service Quality, Customer Trust and Customer Religious Commitment on Customers Satisfaction and Loyalty of Islamic Banks in East Java (2015)The Influence of Service Quality, Institutional Reputation, Students’ Satisfaction on Students’ Loyalty in Higher Education Institution (2019)The Effect of Product Quality, Brand Image and Brand Trust on Purchase Decision of Wardah Cosmetics in Jakarta National University (2023)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 2001The relationship between customer loyalty and customer satisfaction1,312 cited
  • 2000Brands and brand equity: definition and management734 cited
  • 1999Consumers' Trust in a Brand and the Link to Brand Loyalty711 cited
  • 1999LOYALITAS PELANGGAN: SEBUAH KAJIAN KONSEPTUAL SEBAGAI PANDUAN BAGI PENELITI146 cited
  • 2004Customer satisfaction and organisational justice35 cited
  • 2017Pengaruh Brand Equity dan Brand Trust terhadap Loyalitas Konsumen Mobil Merek Toyota Kijang Innova (Survey Konsumen pada Dealer PT. Agung Automall Cabang Sutomo Pekanbaru)10 cited
  • 2021REPUTASI MEREK, KOMPETENSI MEREK, KESUKAAN MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK APOTEK VITKA FARMA6 cited

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