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Markenkommunikation · Study

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ChapterMarkenkommunikation

Jörg Hoepfner2015

Chapter2015

Markenkommunikation

7 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1957A Theory of Cognitive Dissonance 1994Öffentliches Vertrauen — normative und soziale Grundlage für Public Relations 2005Unternehmens- und Marketingkommunikation 2002Wandel in der Markenführung — vom instrumentellen zum identitätsorientierten Markenverständnis 2004Markenführung und Public Relations 2005Ausweitung der Markenzone: Zur Einführung 2009Das kommunikationspolitische Instrumentarium 2007Kommunikation als Werttreiber und Erfolgsfaktor

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languagede

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-531-18917-8_54

openalex_workW4231606683

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