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How specific should corporate communication be? · Study

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ChapterHow specific should corporate communication be?

Guido A. J. M. Berens2008

Chapter2008

How specific should corporate communication be?

Guido A. J. M. Berens · Johan van Rekom

12 citations·0/0 files stored·Routledge eBooks

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Public Relations and Crisis Communication Corporate Identity and Reputation Organizational Strategy and Culture

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1997The Company and the Product: Corporate Associations and Consumer Product Responses 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 2000The Reputation QuotientSM: A multi-stakeholder measure of corporate reputation 1984Ambiguity as strategy in organizational communication 1988The cognitive functions of linguistic categories in describing persons: Social cognition and language.1988Some Theory and Applications of Confirmatory Second-Order Factor Analysis 2001Social Comparisons in Boundary-Spanning Work: Effects of Community Outreach on Members' Organizational Identity and Identification

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Year2008

Typechapter

Published2008-06-02

VenueRoutledge eBooks

Languageen

Citations12

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.4324/9780203931943.ch6

openalex_workW4239196672

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