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An Exploratory Study of the Innovation Evaluation Process

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References

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915 cited

1991A Process-Tracing Study of Brand Extension Evaluation891 cited

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2022Revisiting (dis)fluency: Metacognitive difficulty as a novelty cue that evokes feeling‐of‐interest31 cited
2019Bridging the Gap in the Technology Commercialization Process: Using a Three-Stage Technology–Product–Market Model27 cited
2007Measuring reference price perceptions for new product categories: which measure is best?26 cited
2024Understanding How People React to Change: A Domain of Uncertainty Approach22 cited
2020Unplanned purchase of new products21 cited
2010The relative influence of pioneer and follower price on reference price and value perceptions20 cited
2025When ease becomes a barrier: What influences student intentions to use Generative AI in higher education?13 cited