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Creative Leaders' Views on Managing Advertising Creativity
16 references·2 citing·48 second hop
Creative Leaders' Views on Managing Advertising Creativity (2012)Creative Leaders' Views on Managing Adver…Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)Desperately Seeking Advertisi…Us and Me: Team Identification and Individual Differentiation as Complementary Drivers of Team Members' Citizenship and Creative Behaviors (2007)Us and Me: Team Identificatio…When Too Little or Too Much Hurts: Evidence for a Curvilinear Relationship Between Task Conflict and Innovation in Teams (2006)When Too Little or Too Much H…Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)Do Marketers Get The Advertis…The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here? (2004)The Effects of Personal and C…What is Creative to Whom and Why? Perceptions in advertising agencies (2003)What is Creative to Whom and …Virtuality, communication, and new product team creativity: a social network perspective (2003)Virtuality, communication, an…Modeling and Measuring Creativity at the Interface (2000)Modeling and Measuring Creati…Managing Creative People: Strategies and Tactics for Innovation (2000)Managing Creative People: Str…The Fundamental Templates of Quality Ads (1999)The Fundamental Templates of …Top-Level Agency Creatives Look at Advertising Creativity Then and Now (1998)Top-Level Agency Creatives Lo…Maintaining Client Commitment in Advertising Agency–Client Relationships (1997)Maintaining Client Commitment…IS SLACK GOOD OR BAD FOR INNOVATION? (1996)IS SLACK GOOD OR BAD FOR INNO…How French Advertising Professionals Develop Creative Strategy (1996)How French Advertising Profes…Research in Organizational Behavior. (1986)Research in Organizational Be…Toward an Associative Model of Advertising Creativity (1976)Toward an Associative Model o…Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry (2020)Creative advertising and busi…Creative Leadership: A Multi-Context Conceptualization (2015)Creative Leadership: A Multi-…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)A Resource-Based Theory of Strategic Alliances (2000)The Theory of Economic Development (2003)Modes of Network Governance: Structure, Management, and Effectiveness (2007)Corporate responsibility and financial performance: the role of intangible resources (2009)Estimating within-group interrater reliability with and without response bias. 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References

  • 1986Research in Organizational Behavior.11,303 cited
  • 2004The Effects of Personal and Contextual Characteristics on Creativity: Where Should We Go from Here?2,703 cited
  • 1996IS SLACK GOOD OR BAD FOR INNOVATION?2,140 cited
  • 2000Managing Creative People: Strategies and Tactics for Innovation882 cited
  • 2006When Too Little or Too Much Hurts: Evidence for a Curvilinear Relationship Between Task Conflict and Innovation in Teams779 cited
  • 2003Virtuality, communication, and new product team creativity: a social network perspective565 cited
  • 2003What is Creative to Whom and Why? Perceptions in advertising agencies197 cited
  • 2007Us and Me: Team Identification and Individual Differentiation as Complementary Drivers of Team Members' Citizenship and Creative Behaviors196 cited
  • 2008Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda179 cited
  • 1999The Fundamental Templates of Quality Ads159 cited
  • 2006Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity151 cited
  • 1996How French Advertising Professionals Develop Creative Strategy119 cited
  • 1998Top-Level Agency Creatives Look at Advertising Creativity Then and Now109 cited
  • 1997Maintaining Client Commitment in Advertising Agency–Client Relationships

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66 cited
  • 2000Modeling and Measuring Creativity at the Interface66 cited
  • 1976Toward an Associative Model of Advertising Creativity56 cited
  • Cited by

    • 2015Creative Leadership: A Multi-Context Conceptualization319 cited
    • 2020Creative advertising and business performance: An investigation of small and medium-sized enterprise in the traditional Iranian food industry8 cited