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The Importance of Halo Effects in Multi-Attribute Attitude Models

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References

1957A Theory of Cognitive Dissonance24,224 cited
1966A New Approach to Consumer Theory8,466 cited
1920A constant error in psychological ratings.2,162 cited
1968Readings in Attitude Theory and Measurement2,124 cited
1969Theories of cognitive consistency : a sourcebook1,989 cited
1965Conflict, Decision and Dissonance1,343 cited
1956Cognitive structure and attitudinal affect.1,065 cited
1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
1961Attitude Organization and Change. An Analysis of Consistency among Attitude Components509 cited
1972An Attitude Model for the Study of Brand Preference242 cited
1974A Consumer-Based Methodology for the Identification of New Product Ideas241 cited
1972The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research174 cited
1973A Comparative Analysis of Attitudinal Predictions of Brand Preference149 cited
1966Effects of Group Influences on Consumer Brand Preferences148 cited
1972Perceived Instrumentality and Value Importance as Determinants of Attitudes108 cited
1972

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Group Influence and Brand Choice Congruence

78 cited

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