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Brand vulgarity
16 references·1 citing·51 second hop
Brand vulgarity (2018)Brand vulgarity“Good Girls” (2014)“Good Girls”Slut-shaming, girl power and ‘sexualisation’: thinking through the politics of the international SlutWalks with teen girls (2012)Slut-shaming, girl power and …A history of the concept of branding: practice and theory (2012)A history of the concept of b…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…The Utility and Ubiquity of Taboo Words (2009)The Utility and Ubiquity of T…Sluts and Riot Grrrls: Female Identity and Sexual Agency (2007)Sluts and Riot Grrrls: Female…Corporate Reputation: The Definitional Landscape (2006)Corporate Reputation: The Def…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students (2003)Does It Pay to Shock? Reactio…Do brand personality scales really measure brand personality? (2003)Do brand personality scales r…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…Managing Corporate Image and Corporate Reputation (1998)Managing Corporate Image and …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Managing your corporate images (1986)Managing your corporate imagesCulture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Positioning products through names: effect of sound symbolism on perception of products with blended brand names (2022)Positioning products through …The Rites Of Passage (1961)How To Do Things With Words (1975)Possessions and the Extended Self (1988)Focus Groups as Qualitative Research (1997)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Course in General Linguistics (2017)Markets, Bureaucracies, and Clans (1980)Native-View Paradigms: Multiple Cultures and Culture Conflicts in Organizations (1983)Towards a framework for managing corporate identity (1997)Components and Parameters of Corporate Reputation — An Empirical Study (2004)When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement (2006)Organizational Culture and Leadership (1986)Corporate Branding and Connoisseurship (1995)Corporate Communication and Impression Management – New Perspectives Why Companies Engage in Corporate Social Reporting (2000)What is strategy (2000)Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Managing Brands in the Social Media Environment (2013)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Building brand commitment: A behavioural approach to internal brand management (2005)Brand personality of tourist destinations: An application of self-congruity theory (2010)Exciting red and competent blue: the importance of color in marketing (2011)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Organizational Images and Member Identification (1994)A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)A Tale of Two Assets: The Effects of Firm Reputation and Celebrity on Earnings Surprises and Investors' Reactions (2010)Organizational Reputation: A Review (2010)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Store Atmospherics: A Multisensory Perspective (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Does gamification affect brand engagement and equity? A study in online brand communities (2020)
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References

  • 1997Dimensions of Brand Personality4,046 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 1998Managing Corporate Image and Corporate Reputation1,093 cited
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  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 1986Managing your corporate images546 cited
  • 2009The Utility and Ubiquity of Taboo Words496 cited
  • 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
  • 2012Slut-shaming, girl power and ‘sexualisation’: thinking through the politics of the international SlutWalks with teen girls246 cited
  • 2012A history of the concept of branding: practice and theory242 cited
  • 2014

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“Good Girls”
232 cited
  • 2007Sluts and Riot Grrrls: Female Identity and Sexual Agency210 cited
  • Cited by

    • 2022Positioning products through names: effect of sound symbolism on perception of products with blended brand names9 cited