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Markenpositionierung als Grundlage der Markenführung
16 references·0 citing·39 second hop
Markenpositionierung als Grundlage der Markenführung (2019)Markenpositionierung als Grundlage der Ma…Advances in Consumer Research (2025)Advances in Consumer ResearchKonsumentenverhalten (2022)KonsumentenverhaltenDie Erlebnisgesellschaft (2022)Die ErlebnisgesellschaftStrategie und Technik der Werbung (2015)Strategie und Technik der Wer…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Konsumentenverhalten (2013)KonsumentenverhaltenAdvances in Consumer Research (1992)Advances in Consumer ResearchEffects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…The mind of the strategist: The art of Japanese business (1982)The mind of the strategist: T…Product policy : concepts, methods, and strategy (1982)Product policy : concepts, me…Positioning your product (1982)Positioning your productThe analytic hierarchy process : planning, priority setting, resource allocation (1980)The analytic hierarchy proces…Emotion: A Psychoevolutionary Synthesis (1980)Emotion: A Psychoevolutionary…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Die Betriebswirtschaft (1953)Die BetriebswirtschaftCustomer-Oriented Approaches to Identifying Product-Markets (1979)U.S. International Pleasure Travelers’ Images of Four Mediterranean Destinations: A Comparison of Visitors and Nonvisitors (1999)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Judgment under Uncertainty: Heuristics and Biases (1975)Dimensions of Consumer Expertise (1987)Managing What Consumers Learn from Experience (1989)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Heuristic Decision Making (2010)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Prospect theory: An analysis of decision under risk (1988)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Switching barriers and repurchase intentions in services (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Understanding online purchase intentions: contributions from technology and trust perspectives (2003)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)An application procedure for DEA (1989)An Analysis of Multi-Criteria Decision Making Methods (2013)A review of multi criteria decision making (MCDM) towards sustainable renewable energy development (2016)Patterns of cognitive appraisal in emotion. (1985)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1980The analytic hierarchy process : planning, priority setting, resource allocation6,272 cited
  • 1953Die Betriebswirtschaft4,537 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1980Emotion: A Psychoevolutionary Synthesis2,487 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 1982Positioning your product429 cited
  • 2013Konsumentenverhalten385 cited
  • 1982Product policy : concepts, methods, and strategy372 cited
  • 2015Strategie und Technik der Werbung358 cited
  • 1982The mind of the strategist: The art of Japanese business356 cited
  • 2022Die Erlebnisgesellschaft345 cited
  • 2022Konsumentenverhalten276 cited

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