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CUSTOMER RELATIONSHIP MANAGEMENT AS BUSINESS STRATEGY APPLIANCE: THEORETICAL AND PRACTICAL DIMENSIONS
9 references·3 citing·46 second hop
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this work references cited by second hop

References

  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2000Managing Market Relationships819 cited
  • 1999Relationship Marketing: Strategy And Implementation198 cited
  • 2005Choice Models and Customer Relationship Management178 cited
  • 1996Managing the change from marketing planning to customer relationship management172 cited
  • 1998Relationship marketing for competitive advantage : winning and keeping customers150 cited
  • 2002CRM systems: Necessary, but not sufficient. REAP the benefits of customer management67 cited
  • 2001Customer Relationship Management: A Framework, Research Directions, and the Future55 cited
  • 2003Specifying information systems for business process integration – A management perspective*35 cited

Cited by

  • 2012CREATING STRATEGIES FROM TOWS MATRIX FOR STRATEGIC SUSTAINABLE DEVELOPMENT OF KIPAŞ GROUP / DARNAUS VYSTYMOSI KIPAS GRUPĖJE STRATEGIJŲ KŪRIMAS REMIANTIS GGSS MATRICA36 cited
  • 2020Consumer Confidence and Consumer Spending in Brazil: A Nonlinear Autoregressive Distributed Lag Model Analysis13 cited
  • 2015Data mining techniques and its effect in customer relationship management9 cited

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