SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Innovationsmarketing
0 references·7 citing·32 second hop
Innovationsmarketing (1989)InnovationsmarketingKey Elements of a Successful Drive Toward Marketing Strategy Making (2004)Key Elements of a Successful …Relationship Marketing — Ein neues Paradigma im Marketing? (1998)Relationship Marketing — Ein …Relationship Marketing — Ein neues Paradigma im Marketing? (1997)Relationship Marketing — Ein …Kooperationen mit Kunden (1997)Kooperationen mit KundenEntwicklungspfade im Investitionsgütermarketing (1997)Entwicklungspfade im Investit…Technologie-Marketing (1990)Technologie-MarketingMarkt- und Kundensegmentierung in dynamischer Betrachtungsweise (1990)Markt- und Kundensegmentierun…The economic institutions of capitalism firms, markets, relational contracting (1985)Developing Buyer-Seller Relationships (1987)The Economic Institutions of Capitalism (1987)Kundenbindung im Industriegütermarketing (1998)Industriegütermarketing im Spiegel der internationalen Lehrbuchliteratur (2004)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Industrial buying and creative marketing (1967)Issues and Advances in Segmentation Research (1978)The Structure of Scientific Revolutions (1963)Zero defections: quality comes to services. (1990)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Kundenbindung als Element moderner Wettbewerbsstrategien (1999)Das Konzept der kundenorientierten Unternehmensführung (2009)Grundlagen des Marketing (2014)The Interpretation of Cultures (1974)The fifth discipline, the art and practice of the learning organization (1991)A market segmentation approach for higher education based on rational and emotional factors (2010)Does branding impact student recruitment: a critical evaluation (2014)The Interpretation of Cultures (2017)Unique challenges of segmentation and differentiation for higher education (2021)Die Betriebswirtschaft (1953)The machine that changed the world (1992)Kundenbindung im vertikalen Marketing (1998)Industrielles Beschaffungsmanagement (2000)Wettbewerbsstrategie (2002)The Sources of Innovation (2007)The Changing Role of Marketing in the Corporation (1992)An Integrated Model of Buyer-Seller Relationships (1995)Management von Netzwerkorganisationen — Zum Stand der Forschung (2001)Management von Netzwerkorganisationen — Zum Stand der Forschung (2003)New products—Cutting the time to market (1995)Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines (2014)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 1997Relationship Marketing — Ein neues Paradigma im Marketing?61 cited
  • 1998Relationship Marketing — Ein neues Paradigma im Marketing?29 cited
  • 1997Kooperationen mit Kunden26 cited
  • 1990Technologie-Marketing17 cited
  • 2004Key Elements of a Successful Drive Toward Marketing Strategy Making13 cited
  • 1997Entwicklungspfade im Investitionsgütermarketing11 cited
  • 1990Markt- und Kundensegmentierung in dynamischer Betrachtungsweise9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work