References

• 1986Communication and Persuasion5,214 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1990A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation3,365 cited
• 1979An Information Processing Theory of Consumer Choice2,245 cited
• 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
• 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
• 1978Current issues and research in advertising940 cited
• 1979Effects of message repetition and position on cognitive response, recall, and persuasion.813 cited
• 1989Processing deficits and the mediation of positive affect in persuasion.702 cited
• 1983The Information Processing of Pictures in Print Advertisements584 cited
• 1985Appeals to image and claims about quality: Understanding the psychology of advertising.575 cited
• 1995Effects of Self-Referencing on Persuasion384 cited
• 1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
• 1991An Imagery-Processing View of the Role of Pictures in Print Advertisements297 cited
• 1990