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Twitter as a Technical Communication Platform: How IT Companies' Message Characteristics Relate to Online Engagement
16 references·0 citing·49 second hopsampled
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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2016Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead2,509 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2006Corporate social responsibility communication: stakeholder information, response and involvement strategies1,651 cited
  • 2012Information, Community, and Action: How Nonprofit Organizations Use Social Media*1,103 cited
  • 2012Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less684 cited
  • 2014Factors influencing popularity of branded content in Facebook fan pages557 cited
  • 2003The Appropriation of Interactive Technologies: Some Lessons from Placeless Documents551 cited
  • 2017Like, comment, and share on Facebook: How each behavior differs from the other550 cited
  • 2013Tweeting Social Change547 cited
  • 2010Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter545 cited
  • 2011Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates373 cited
  • 2015Influence of Facebook brand-page posts on online engagement370 cited
  • 2014What do StakeholdersLikeon Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages

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  • 2017Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages?191 cited
  • 2020Emoji, Playfulness, and Brand Engagement on Twitter190 cited
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