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Country-Brand Fit: The Effect of COO Stereotypes and Brand Positioning Consistency on Consumer Behavior: Evidence From EEG Theta-Band Oscillation
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Country-Brand Fit: The Effect of COO Stereotypes and Brand Positioning Consistency on Consumer Behavior: Evidence From EEG Theta-Band Oscillation (2022)Country-Brand Fit: The Effect of COO Ster…Strategic agility in international business: A conceptual framework for “agile” multinationals (2020)Strategic agility in internat…The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness (2012)The Interplay between Global …Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant” (2012)Cultivating admiration in bra…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Warmth and Competence as Univ…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…Is “service with a smile” enough? Authenticity of positive displays during service encounters (2004)Is “service with a smile” eno…Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework (2001)Effect of Manufacturer Reputa…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…(Dis)respecting versus (Dis)liking: Status and Interdependence Predict Ambivalent Stereotypes of Competence and Warmth (1999)(Dis)respecting versus (Dis)l…Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…Advertising as Information (1974)Advertising as InformationA Comparison of Japanese and U.S. Attitudes toward Foreign Products (1970)A Comparison of Japanese and …A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The role of ethnocentrism in evaluating the country of origin of wines: a neuroscientific study on the preferences of consumers from different generations (2026)The role of ethnocentrism in …Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries (2024)Evaluating Consumer Preferenc…Avaliação das respostas cerebrais dos consumidores da geração X e Y para o país de origem de vinhos: uma investigação experimental sobre o processamento cognitivo, preferência e valência emocional do etnocentrismo do consumidor e animosidade (2023)Avaliação das respostas cereb…Culture's Consequences: International Differences in Work-Related Values (1981)Stress, appraisal, and coping (1985)Stereotype content model across cultures: Towards universal similarities and some differences (2009)Attitudes and Attitude Change (2010)Stress: Appraisal and Coping (2013)Gender stereotypes have changed: A cross-temporal meta-analysis of U.S. public opinion polls from 1946 to 2018. 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(2002)When Professionals Become Mothers, Warmth Doesn't Cut the Ice (2004)Sex Differences in Social Behavior (2013)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)When Good Brands Do Bad (2004)The dynamics of warmth and competence judgments, and their outcomes in organizations (2011)Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 1974Advertising as Information3,430 cited
  • 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map2,462 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1999(Dis)respecting versus (Dis)liking: Status and Interdependence Predict Ambivalent Stereotypes of Competence and Warmth910 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 2004Is “service with a smile” enough? Authenticity of positive displays during service encounters844 cited
  • 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
  • 1970A Comparison of Japanese and U.S. Attitudes toward Foreign Products590 cited
  • 2001Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework

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471 cited
  • 2012The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness405 cited
  • 2012Cultivating admiration in brands: Warmth, competence, and landing in the “golden quadrant”355 cited
  • 2020Strategic agility in international business: A conceptual framework for “agile” multinationals296 cited
  • Cited by

    • 2024Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries10 cited
    • 2023Avaliação das respostas cerebrais dos consumidores da geração X e Y para o país de origem de vinhos: uma investigação experimental sobre o processamento cognitivo, preferência e valência emocional do etnocentrismo do consumidor e animosidade0 cited
    • 2026The role of ethnocentrism in evaluating the country of origin of wines: a neuroscientific study on the preferences of consumers from different generations0 cited