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THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY
14 references·0 citing·43 second hop
THE MODERATING ROLE OF INFLUENCER ATTRACTIVENESS IN THE EFFECT OF BRAND LOVE, BRAND TRUST, BRAND AWARENESS AND BRAND IMAGE ON BRAND LOYALTY (2022)THE MODERATING ROLE OF INFLUENCER ATTRACT…Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry (2021)Examining the impact of influ…The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty (2020)The Influence of Brand Awaren…The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth (2020)The Effect of Brand Image, Br…Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand (2020)Expressive Brand Relationship…Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Attractiveness, trustworthine…Antecedents and outcomes of digital influencer endorsement: An exploratory study (2019)Antecedents and outcomes of d…Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Effect of image, satisfaction…Antecedents and outcomes of brand love: the mediating role of brand loyalty (2016)Antecedents and outcomes of b…Effects of brand love, personality and image on word of mouth (2012)Effects of brand love, person…Brand Love (2011)Brand LoveDoes brand trust matter to brand equity? (2005)Does brand trust matter to br…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Attachment and Loss (1969)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Antecedents and consequences of destination brand love — A case study from Finnish Lapland (2018)A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention (2020)Role of brand experience in shaping brand love (2020)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Does image of country‐of‐origin matter to brand equity? (2007)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)The impact of service quality and price on passengers' loyalty towards low-cost airlines: The Southeast Asia perspective (2020)The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels (2020)Greenwash and green purchase behavior: an environmentally sustainable perspective (2021)Principles and Practice of Structural Equation Modeling (2012)Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification (2021)Social media influencer marketing: foundations, trends, and ways forward (2023)Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand (2023)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis (2023)Social media influencers and consumer engagement: A review and future research agenda (2023)Social media influencers: An effective marketing approach? (2023)Naturalistic inquiry (1985)Drivers of consumer–brand identification (2012)The role of brand love in consumer‐brand relationships (2013)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style (2022)Effective influencer marketing: A social identity perspective (2022)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2011Brand Love1,603 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 2020Attractiveness, trustworthiness and expertise – social influencers’ winning formula?401 cited
  • 2018Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops397 cited
  • 2019Antecedents and outcomes of digital influencer endorsement: An exploratory study383 cited
  • 2021Examining the impact of influencers’ credibility dimensions: attractiveness, trustworthiness and expertise on the purchase intention in the aesthetic dermatology industry309 cited
  • 2012Effects of brand love, personality and image on word of mouth264 cited
  • 2016Antecedents and outcomes of brand love: the mediating role of brand loyalty159 cited
  • 2020The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty155 cited
  • 2020Expressive Brand Relationship, Brand Love, and Brand Loyalty for Tablet PCs: Building a Sustainable Brand89 cited
  • 2020The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth

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