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Changes in Definitions and Operationalizations in Advertising Research—Justified or Not?
16 references·0 citing·49 second hop
Changes in Definitions and Operationalizations in Advertising Research—Justified or Not? (2022)Changes in Definitions and Operationaliza…Recommendations for Creating Better Concept Definitions in the Organizational, Behavioral, and Social Sciences (2016)Recommendations for Creating …Assessing Performance Outcomes in Marketing (2015)Assessing Performance Outcome…Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Motivations and Antecedents o…Understanding the Impact of Convergent Validity on Research Results (2010)Understanding the Impact of C…EDITOR'S COMMENTS: CONSTRUCT CLARITY IN THEORIES OF MANAGEMENT AND ORGANIZATION. 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(1982)The need for cognition.A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Comparative fit indexes in structural models. (1990)Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation (1999)Information Privacy Research: an Interdisciplinary Review1 (2011)Privacy and human behavior in the age of information (2015)The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. 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(1967)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Promise of Entrepreneurship as a Field of Research (2000)Coping During Public Service Delivery: A Conceptualization and Systematic Review of the Literature (2015)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Advertising Value and Advertising on the Web (1996)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)The Elaboration Likelihood Model of Persuasion (1986)Development and validation of the penn state worry questionnaire (1990)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)
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References

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  • 2013Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites

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  • 2006Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction365 cited
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