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How to speak ‘sustainable fashion’: four consumer personas and five criteria for sustainable fashion communication
16 references·1 citing·53 second hop
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References

  • 2014Qualitative Data Analysis1,675 cited
  • 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
  • 2015Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'363 cited
  • 2018Consumer attitudes and communication in circular fashion277 cited
  • 2019Perceptions and attitudes towards sustainable fashion design: challenges and opportunities for implementing sustainability in fashion173 cited
  • 2008From “Green Blur” to Ecofashion: Fashioning an Eco-lexicon124 cited
  • 2007Making sense of market segmentation: a fashion retailing case105 cited
  • 2017Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers95 cited
  • 2016The academic conceptualisation of ethical clothing83 cited
  • 2018The sustainability word challenge69 cited
  • 2018Factors influencing willingness to pay for sustainable apparel: A literature review65 cited
  • 2016The effect of social norms and product knowledge on purchase of organic cotton and fair-trade apparel59 cited
  • 2019Effect of apparel brands’ sustainability efforts on consumers’ brand loyalty44 cited
  • 2017The four faces of apparel consumers: Identifying sustainable consumers for apparel

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43 cited
  • 2016Predicting environmentally responsible apparel consumption behavior of future apparel industry professionals: The role of environmental apparel knowledge, environmentalism and materialism34 cited
  • 2019Sustainability and customer equity: Evaluation of citing networks and contributions22 cited
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    • 2024Greenwashing perception in Spanish fast-fashion brands’ communication: modelling sustainable behaviours and attitudes13 cited