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Analysis of Consumer Awareness of Neuromarketing

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References

2010The weirdest people in the world?12,599 cited
2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
2010Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing123 cited
2017Neuromarketing: Inside the Mind of the Consumer110 cited
2010Does neuroeconomics give new impetus to economic and consumer research?93 cited
2011Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing64 cited
2017What Is Neuromarketing? A Proposal for a Broader and More Accurate Definition37 cited
2022Neuromarketing in Business3 cited

Cited by

2023Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases9 cited
2023Harnessing Neuromarketing Techniques to Enhance Brand Engagement8 cited
2025Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach7 cited

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