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Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis
16 references·0 citing·55 second hop
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(1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Manuscript Preparation (1997)The Market Valuation of Internet Channel Additions (2002)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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References

  • 2000Trim and Fill: A Simple Funnel‐Plot–Based Method of Testing and Adjusting for Publication Bias in Meta‐Analysis14,088 cited
  • 1996Forming inferences about some intraclass correlation coefficients.6,899 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2009Sustainable consumption: green consumer behaviour when purchasing products1,614 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,155 cited
  • 2010Customer Engagement as a New Perspective in Customer Management1,037 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon999 cited
  • 1984Product Familiarity and Learning New Information922 cited
  • 2004Valuing Customers848 cited
  • 2008The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance

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822 cited
  • 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance720 cited
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