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Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil
16 references·10 citing·36 second hop
Trust and Loyalty in Building the Brand Relationship with the Customer: Empirical Analysis in a Retail Chain in Northern Brazil (2022)Trust and Loyalty in Building the Brand R…Why people use social networking sites: An empirical study integrating network externalities and motivation theory (2011)Why people use social network…Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach (2009)Evaluation of Structural Equa…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Building Brand Equity through Corporate Societal Marketing (2002)Building Brand Equity through…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective (2025)The two-way influence of gree…The influence of AI competency and design thinking skills on innovative entrepreneurial competency: The role of strategic intelligence amongst new age entrepreneurs in Thailand (2024)The influence of AI competenc…Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry (2024)Optimizing brand loyalty thro…Impact of pro-environmental values on sustainable green apparel buying behavior in Pakistan (2024)Impact of pro-environmental v…Fostering Purchase Intentions Through CSR and Service Quality: The Role of Customer Satisfaction, Brand Loyalty, and Admiration (2024)Fostering Purchase Intentions…Customer perceived ethicality and electronic word of mouth approach to customer loyalty: the mediating role of customer trust (2024)Customer perceived ethicality…Investigating employee performance in higher education: The role of satisfaction and commitment (2023)Investigating employee perfor…Influence of Online Information Quality and Website Design on User Shopping Loyalty in the Context of E-Commerce Shopping Malls in Korea (2023)Influence of Online Informati…Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust (2023)Employing S-O-R approach in l…Driving success: A segmentation of customer admiration in automotive industry (2023)Driving success: A segmentati…Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Coefficient Alpha and the Internal Structure of Tests (1951)Structural Equations with Latent Variables. (1991)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Possessions and the Extended Self (1988)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 2011Why people use social networking sites: An empirical study integrating network externalities and motivation theory

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1,609 cited
  • 2009Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach1,198 cited
  • 2002Building Brand Equity through Corporate Societal Marketing944 cited
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    • 2024Impact of pro-environmental values on sustainable green apparel buying behavior in Pakistan22 cited
    • 2025The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective22 cited
    • 2023Employing S-O-R approach in linking mobile commerce ubiquity with usage behavior: roles of product reputation and brand trust19 cited
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