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“Pay-What-You-Want” Pricing: Creating and Capturing Value Through Social Exchange
16 references·1 citing·39 second hop
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References

  • 1985Economic Action and Social Structure: The Problem of Embeddedness29,538 cited
  • 1988Social Capital in the Creation of Human Capital27,401 cited
  • 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.25,195 cited
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  • 1965Exchange and Power in Social Life.13,771 cited
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  • 2002Social Capital: Prospects for a New Concept9,685 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency6,094 cited
  • 2001Value creation in E‐business5,608 cited
  • 1995DOES FAMILIARITY BREED TRUST? THE IMPLICATIONS OF REPEATED TIES FOR CONTRACTUAL CHOICE IN ALLIANCES.4,997 cited
  • 1978The External Control of Organizations.4,966 cited
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  • 1992The Gift: The Form and Reason for Exchange in Archaic Societies.4,842 cited

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  • 2001Brand Community4,090 cited
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    • 2025When creative entrepreneurs face tensions in creating value4 cited