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Innovation and trends in olfactory marketing: A review of the literature
16 references·0 citing·46 second hop
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(1996)Improving the Store Environme…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…Store atmosphere and purchasing behavior (1994)Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology. 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References

  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review15,354 cited
  • 2009The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate health care interventions: explanation and elaboration10,571 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1999Experiential Marketing2,989 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 2004Networking and innovation: a systematic review of the evidence1,746 cited
  • 2001Congruency of scent and music as a driver of in-store evaluations and behavior1,154 cited
  • 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?883 cited
  • 2003Impact of ambient odors on mall shoppers' emotions, cognition, and spending729 cited
  • 2004Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors660 cited
  • 1997Rethinking Market Research: Putting People Back In626 cited

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2020
Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?
535 cited
  • 2004Evaluating a servicescape: the effect of cognition and emotion500 cited
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