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Optimal Category Mix in Multi-Category Retailing – Insights from an Experiment
15 references·3 citing·48 second hop
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References

  • 1999The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value1,171 cited
  • 1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
  • 1994Shelf management and space elasticity661 cited
  • 1986Exploring the Development of Store Images573 cited
  • 2001Execution: The Missing Link in Retail Operations334 cited
  • 1998Similarities in Choice Behavior Across Product Categories266 cited
  • 1993A conceptual model of retail image influences on loyalty patronage behaviour170 cited
  • 2002The influence of salesperson skill, motivation, and training on the practice of customer‐oriented selling153 cited
  • 2007Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data123 cited
  • 2002Retailing: Environment and Operations88 cited
  • 1992The effects of empathy on salesperson effectiveness88 cited
  • 2001Consumer decision-making, salespeople's adaptive selling and retail performance65 cited
  • 2017Customer query handling in sales interactions47 cited
  • 2002And Then There Were None44 cited
  • 2000Investigating Aspects of Customer Satisfaction at the C-Store: The C-Store Product Mix and Image

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16 cited

Cited by

  • 2020Theory of Brick-and-Mortar Retailing in India(ToR-b)11 cited
  • 2020Retailing Performance Evaluation Scale for Indian Brick-and-Mortar Lifestyle Retailers (LSRS-b)10 cited
  • 2020Measuring the True Potential of Lifestyle Brands in India: A Consumer-Level Scale for Existing and Potential Investors (CL-LBSi).9 cited