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The primacy of corporate brand trust for new market entrants
16 references·0 citing·48 second hop
The primacy of corporate brand trust for new market entrants (2022)The primacy of corporate brand trust for …Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM (2014)What makes online reviews hel…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Corporate social responsibility: attributions, loyalty, and the mediating role of trust (2008)Corporate social responsibili…An Integrative Model of Organizational Trust: Past, Present, and Future (2007)An Integrative Model of Organ…The development of initial trust in an online company by new customers (2003)The development of initial tr…Corporate brands: what are they? What of them? (2003)Corporate brands: what are th…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)A model of (often mixed) ster…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Initial Trust Formation in New Organizational Relationships (1998)Initial Trust Formation in Ne…An Integrative Model of Organizational Trust (1995)An Integrative Model of Organ…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Order effects in belief updating: The belief-adjustment model (1992)Order effects in belief updat…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Self-generated validity and o…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Behavioral Decision Research: A Constructive Processing Perspective (1992)A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)Learning to Be Overconfident (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)An Integrative Model Of Organizational Trust (1995)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)The Process of Customer Engagement: A Conceptual Framework (2008)Customer engagement: the construct, antecedents, and consequences (2016)Experimental and Quasi-Experimental Designs for Research (1963)Features of similarity. (1977)Understanding Attitudes and Predicting Social Behavior (1980)Understanding Information Technology Usage: A Test of Competing Models (1995)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Nature of Prejudice (1954)The Handbook of Social Psychology (1969)A power primer. (1992)Universal dimensions of social cognition: warmth and competence (2006)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Compassion: An evolutionary analysis and empirical review. (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Research in Organizational Behavior. (1986)Not So Different After All: A Cross-Discipline View Of Trust (1998)Social Exchange Theory: A Critical Review with Theoretical Remedies (2017)Human Trust in Artificial Intelligence: Review of Empirical Research (2020)Trust in AI and Its Role in the Acceptance of AI Technologies (2022)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns (2019)The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Developing and Validating Trust Measures for e-Commerce: An Integrative Typology (2002)Trust in leadership: Meta-analytic findings and implications for research and practice. (2002)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1995An Integrative Model of Organizational Trust10,705 cited
  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,415 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,263 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media3,539 cited
  • 2007An Integrative Model of Organizational Trust: Past, Present, and Future2,828 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1992Order effects in belief updating: The belief-adjustment model1,591 cited
  • 2001Brand trust in the context of consumer loyalty1,394 cited
  • 1998Initial Trust Formation in New Organizational Relationships1,295 cited
  • 2003The development of initial trust in an online company by new customers1,116 cited
  • 2014What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM1,084 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

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932 cited
  • 2008Corporate social responsibility: attributions, loyalty, and the mediating role of trust869 cited
  • 2003Corporate brands: what are they? What of them?860 cited
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