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Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping
16 references·0 citing·49 second hop
Exploring the impact of brand awareness, brand loyalty and brand attitude on purchase intention in online shopping (2022)Exploring the impact of brand awareness, …Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development (2021)Determinants of Millennials' …The impact of social capital and social interaction on customers’ purchase intention, considering knowledge sharing in social commerce context (2019)The impact of social capital …The impact of e-service quality and customer satisfaction on customer behavior in online shopping (2019)The impact of e-service quali…Negative and positive customer shopping experience in an online context (2019)Negative and positive custome…Generation Y and online fashion shopping: Orientations and profiles (2019)Generation Y and online fashi…How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM (2018)How convenient is it? Deliver…The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa (2017)The influence of brand awaren…The impact of agricultural cooperatives membership on the wellbeing of smallholder farmers: empirical evidence from eastern Ethiopia (2017)The impact of agricultural co…Factors Influencing Online Shopping Behavior: The Mediating Role of Purchase Intention (2016)Factors Influencing Online Sh…An extended online purchase intention model for middle-aged online users (2016)An extended online purchase i…Generating brand awareness in Online Social Networks (2015)Generating brand awareness in…Decomposing the effects of online customer reviews on brand, price, and product attributes (2015)Decomposing the effects of on…Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality (1996)Consumer evaluations of new t…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…From Intentions to Actions: A Theory of Planned Behavior (1985)From Intentions to Actions: A…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Understanding Information Technology Usage: A Test of Competing Models (1995)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)A Beginner's Guide to Structural Equation Modeling (2004)A Beginner's Guide to Structural Equation Modeling (2015)Influence of e-WOM engagement on consumer purchase intention in social commerce (2018)Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention (2019)Customers’ motivation to engage with luxury brands on social media (2020)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Technology Readiness Index (Tri) (2000)An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors (2002)Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies (2005)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Understanding and predicting antecedents of mobile shopping adoption (2017)The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan (2019)An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models (2021)Alternative Ways of Assessing Model Fit (1992)The Behavioral Consequences of Service Quality (1996)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)How perceived trust mediates merchant's intention to use a mobile wallet technology (2019)Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience (2020)The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic (2021)A motivation-based shopper typology. (1985)Generation Cohorts and Personal Values: A Comparison of China and the United States (2004)Understanding Generation Y and their use of social media: a review and research agenda (2013)Mobile banking adoption: a systematic review (2020)Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention (2020)Exchange and Power in Social Life. (1965)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Exchange and Power in Social Life (2017)Effect of intellectual capital and entrepreneurial orientation on innovation performance of manufacturing SMEs: mediating role of knowledge sharing (2021)Factors affecting continuous purchase intention of fashion products on social E-commerce: SOR model and the mediating effect (2021)Networking and knowledge creation: Social capital and collaborative innovation in responding to the COVID-19 crisis (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The role of E-service quality in shaping online meeting platforms: a case study from higher education sector (2020)The effects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evidence from a developing country (2021)The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experience (2021)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Communication and Control Processes in the Delivery of Service Quality (1988)
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References

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  • 2015Decomposing the effects of online customer reviews on brand, price, and product attributes229 cited
  • 2019Negative and positive customer shopping experience in an online context199 cited
  • 2017The impact of agricultural cooperatives membership on the wellbeing of smallholder farmers: empirical evidence from eastern Ethiopia179 cited

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2021
Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development
127 cited
  • 2017The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa103 cited
  • 2016An extended online purchase intention model for middle-aged online users88 cited
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