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The Utility of a Single-Item Self-Perception Fandom Measure for Sport Consumer Segmentation and Predicting Behavior
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References

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  • 2001The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport

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  • 2012A single‐item measure of social identification: Reliability, validity, and utility1,019 cited
  • 1999Analyzing the Commitment-Loyalty Link in Service Contexts987 cited
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