SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Consumer Typology Based on Celebrity Endorsement Factors
16 references·1 citing·40 second hop
A Consumer Typology Based on Celebrity Endorsement Factors (2022)A Consumer Typology Based on Celebrity En…Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Following Celebrities’ Tweets…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1 (2004)Man-of-Action Heroes: The Pur…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Exploiting Niches Using Relationship Marketing (1992)Exploiting Niches Using Relat…European Journal of Marketing (1991)European Journal of MarketingConstruction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Celebrity spokesperson and brand congruence (1990)Celebrity spokesperson and br…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Mood Management Through Communication Choices (1988)Mood Management Through Commu…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The Credibility of Physically Attractive Communicators: A Review (1982)The Credibility of Physically…Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Current issues and research in advertising (1978)Current issues and research i…The Handbook of Social Psychology (1969)The Handbook of Social Psycho…Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement (2023)Influence of Emotional Brandi…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Instafamous and social media influencer marketing (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)Experimental Design: Procedures for the Behavioral Sciences (2013)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)How Smaller Born-Global Firms Use Networks and Alliances to Overcome Constraints to Rapid Internationalization (2006)The Role of Hubs in the Adoption Process (2009)“PLS-SEM: indeed a silver bullet” – retrospective observations and recent advances (2022)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
this work references cited by second hop

References

  • 1969The Handbook of Social Psychology12,518 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1978Current issues and research in advertising940 cited
  • 1991European Journal of Marketing839 cited
  • 2014Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities759 cited
  • 1988Mood Management Through Communication Choices756 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 2004Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

595 cited
  • 1992Exploiting Niches Using Relationship Marketing464 cited
  • 1982The Credibility of Physically Attractive Communicators: A Review459 cited
  • Cited by

    • 2023Influence of Emotional Branding on Consumers’ Purchase Intention: A Study on Scale Development and Mediating Role of Celebrity Endorsement10 cited