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Dijital Çağda Tüketicinin Duyularına Hitap Etmek: Çoklu Duyusal Pazarlama Üzerine Bir Araştırma
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Dijital Çağda Tüketicinin Duyularına Hitap Etmek: Çoklu Duyusal Pazarlama Üzerine Bir Araştırma (2022)Dijital Çağda Tüketicinin Duyularına Hita…Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience (2021)Virtual technologies in suppo…Exploring nexus among sensory marketing and repurchase intention: Application of S-O-R Model (2021)Exploring nexus among sensory…The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing (2019)The unconscious perception of…Marketing sensorial: el concepto, sus técnicas y su aplicación en el punto de venta (2019)Marketing sensorial: el conce…Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Digital Sensory Marketing: In…Branding by the five senses: A sensory branding framework (2017)Branding by the five senses: …The power of sensory marketing in advertising (2016)The power of sensory marketin…Analyzing the Impact of Sensory Marketing on Consumers: A Case Study of KFC (2016)Analyzing the Impact of Senso…Sensory marketing in light of new technologies (2015)Sensory marketing in light of…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…Quantitative Study of Individual Emotional States in Social Networks (2011)Quantitative Study of Individ…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…Sensory Marketing (2009)Sensory MarketingIt Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion (2006)It Just Feels Good: Customers…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Hedonic shopping motivations (2003)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Multisensory design: Reaching out to touch the consumer (2011)The Impact of Different Touchpoints on Brand Consideration (2015)Dynamic spread of happiness in a large social network: longitudinal analysis over 20 years in the Framingham Heart Study (2008)Inferring friendship network structure by using mobile phone data (2009)Twitter mood predicts the stock market (2011)A survey on mobile affective computing (2017)Discrete Probability Distribution Prediction of Image Emotions with Shared Sparse Learning (2018)A Review of Emotion Recognition Methods Based on Data Acquired via Smartphone Sensors (2020)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Evolving to a New Dominant Logic for Marketing (2003)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness (2018)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)The Principles of Psychology (1891)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Store Atmospherics: A Multisensory Perspective (2014)Music, Mood, and Marketing (1990)The Effect of Mere Touch on Perceived Ownership (2009)The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020)A Review of Sensory Imagery for Consumer Psychology (2021)How Sensory Language Shapes Influencer’s Impact (2023)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Mood States and Consumer Behavior: A Critical Review (1985)The Influence of Background Music on the Behavior of Restaurant Patrons (1986)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)Possessions and the Extended Self (1988)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Self-efficacy: Toward a unifying theory of behavioral change (1978)Metaverse tourism: conceptual framework and research propositions (2022)Transforming our world: the 2030 Agenda for Sustainable Development (2022)Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness (2023)Predicting the value‐based determinants of sustainable luxury consumption: A multi‐analytical approach and pathway to sustainable development in the luxury industry (2023)Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience (2020)Senses of place: architectural design for the multisensory mind (2020)Why we buy what we buy: A theory of consumption values (1991)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)
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References

  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
  • 2006It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion397 cited
  • 2016The power of sensory marketing in advertising217 cited
  • 2009Sensory Marketing208 cited
  • 2021Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience127 cited
  • 2011Quantitative Study of Individual Emotional States in Social Networks109 cited
  • 2019The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing79 cited
  • 2016Analyzing the Impact of Sensory Marketing on Consumers: A Case Study of KFC70 cited
  • 2019Marketing sensorial: el concepto, sus técnicas y su aplicación en el punto de venta56 cited
  • 2021Exploring nexus among sensory marketing and repurchase intention: Application of S-O-R Model

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50 cited
  • 2015Sensory marketing in light of new technologies45 cited
  • 2017Branding by the five senses: A sensory branding framework43 cited
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