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University branding: student experience, value perception, and consumption journey
16 references·0 citing·41 second hop
University branding: student experience, value perception, and consumption journey (2022)University branding: student experience, …Creating Enduring Customer Value (2016)Creating Enduring Customer Va…Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Towards a Better Measure of Customer Experience (2013)Towards a Better Measure of C…Characterizing Value as an Experience (2012)Characterizing Value as an Ex…Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Content Analysis in Mass Comm…Consumer Value (2002)Consumer ValueCorporate branding and corporate brand performance (2001)Corporate branding and corpor…The Handbook for Focus Group Research (1998)The Handbook for Focus Group …Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Customer experience: fundamental premises and implications for research (2020)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)The nature of human values (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Knowledge-Creating Company (1998)Bringing the corporation into corporate branding (2003)Corporate brands: what are they? What of them? (2003)The six conventions of corporate branding (2003)Statistical principles in experimental design. (1962)Content Analysis: An Introduction to its Methodology. (1984)Conducting content‐analysis based literature reviews in supply chain management (2012)Demystifying Content Analysis (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)Information and Consumer Behavior (1970)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Concordance Correlation Coefficient to Evaluate Reproducibility (1989)Reliability in Content Analysis. (2004)Coding In-depth Semistructured Interviews (2013)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Measurement of Observer Agreement for Categorical Data (1977)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)Interrater reliability: the kappa statistic (2012)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Using thematic analysis in psychology (2006)Document Analysis as a Qualitative Research Method (2009)Communication and Control Processes in the Delivery of Service Quality (1988)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 1960A Coefficient of Agreement for Nominal Scales42,335 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1990Qualitative evaluation and research methods17,943 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 2002Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability3,054 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2016Creating Enduring Customer Value827 cited
  • 2013Towards a Better Measure of Customer Experience629 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 2012Characterizing Value as an Experience606 cited
  • 2002Consumer Value

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485 cited
  • 1998The Handbook for Focus Group Research477 cited
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