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What type of client do you need? The brand value co-creation in the banking sector
16 references·0 citing·45 second hop
What type of client do you need? The brand value co-creation in the banking sector (2022)What type of client do you need? The bran…Fintech: Ecosystem, business models, investment decisions, and challenges (2017)Fintech: Ecosystem, business …Service-dominant logic 2025 (2016)Service-dominant logic 2025Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…An Overview of the Schwartz Theory of Basic Values (2012)An Overview of the Schwartz T…Dimensionalizing Cultures: The Hofstede Model in Context (2011)Dimensionalizing Cultures: Th…Beyond Hofstede and GLOBE: Improving the quality of cross-cultural research (2010)Beyond Hofstede and GLOBE: Im…On value and value co-creation: A service systems and service logic perspective (2008)On value and value co-creatio…Managing the co-creation of value (2007)Managing the co-creation of v…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…A Theory of Cultural Values and Some Implications for Work (1999)A Theory of Cultural Values a…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Beyond individualism/collectivism: New cultural dimensions of values. (1994)Beyond individualism/collecti…The Confucius connection: From cultural roots to economic growth (1988)The Confucius connection: Fro…Keywords: A Vocabulary of Culture and Society (1977)Keywords: A Vocabulary of Cul…Conformity, status, and idiosyncrasy credit. (1958)Conformity, status, and idios…Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2011Dimensionalizing Cultures: The Hofstede Model in Context7,241 cited
  • 1977Keywords: A Vocabulary of Culture and Society6,815 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1988The Confucius connection: From cultural roots to economic growth4,383 cited
  • 2012An Overview of the Schwartz Theory of Basic Values4,144 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2008On value and value co-creation: A service systems and service logic perspective3,154 cited
  • 1999A Theory of Cultural Values and Some Implications for Work3,102 cited
  • 1994Beyond individualism/collectivism: New cultural dimensions of values.2,403 cited
  • 2017Fintech: Ecosystem, business models, investment decisions, and challenges1,702 cited
  • 2016Service-dominant logic 20251,365 cited
  • 1958Conformity, status, and idiosyncrasy credit.925 cited

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2010
Beyond Hofstede and GLOBE: Improving the quality of cross-cultural research
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