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Digital Innovation: The Challenges of a Game-Changer
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Digital Innovation: The Challenges of a Game-Changer (2022)Digital Innovation: The Challenges of a G…Artificial Intelligence and Management: The Automation–Augmentation Paradox (2021)Artificial Intelligence and M…The future of social media in marketing (2019)The future of social media in…Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019)Measuring social media influe…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis (2017)Research trends on Big Data i…Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram (2016)Visibility labour: Engaging w…Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Self-branding, ‘micro-celebri…Big Data consumer analytics and the transformation of marketing (2015)Big Data consumer analytics a…The effects of blogger recommendations on customers’ online shopping intentions (2013)The effects of blogger recomm…We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Two hearts in three-quarter time: How to waltz the social media/viral marketing dance (2011)Two hearts in three-quarter t…The Role of Marketing in Social Media: How Online Consumer Reviews Evolve (2011)The Role of Marketing in Soci…Who are the social media influencers? A study of public perceptions of personality (2010)Who are the social media infl…Marketing to the social Web: how digital customer communities build your business (2007)Marketing to the social Web: …The Firm's Management of Social Interactions (2005)The Firm's Management of Soci…Social network size in humans (2003)Social network size in humansFirm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Big data and predictive analytics for supply chain and organizational performance (2016)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective (2020)The social brain hypothesis (1998)Social Isolation in America: Changes in Core Discussion Networks over Two Decades (2006)“They Are Happier and Having Better Lives than I Am”: The Impact of Using Facebook on Perceptions of Others' Lives (2011)Social network changes and life events across the life span: A meta-analysis. 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References

  • 2021Artificial Intelligence and Management: The Automation–Augmentation Paradox2,718 cited
  • 2019The future of social media in marketing1,892 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2016Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers1,511 cited
  • 2010Who are the social media influencers? A study of public perceptions of personality1,429 cited
  • 2015Big Data consumer analytics and the transformation of marketing1,377 cited
  • 2003Social network size in humans1,092 cited
  • 2016Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram931 cited
  • 2011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve606 cited
  • 2019Measuring social media influencer index- insights from facebook, Twitter and Instagram602 cited
  • 2005The Firm's Management of Social Interactions581 cited
  • 2011Two hearts in three-quarter time: How to waltz the social media/viral marketing dance485 cited
  • 2013The effects of blogger recommendations on customers’ online shopping intentions476 cited

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  • 2007Marketing to the social Web: how digital customer communities build your business340 cited
  • 2017Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis322 cited
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