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Factors affecting the success of marketing in higher education: a relationship marketing perspective
16 references·1 citing·50 second hopsampled
Factors affecting the success of marketing in higher education: a relationship marketing perspective (2022)Factors affecting the success of marketin…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Managing the co-creation of value (2007)Managing the co-creation of v…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…How Many Interviews Are Enough? (2005)How Many Interviews Are Enoug…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…The relationship marketing process: communication, interaction, dialogue, value (2004)The relationship marketing pr…Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations (2000)Relationship Marketing Activi…The evolution of relationship marketing (1995)The evolution of relationship…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Building Service Relationships: It's all about Promises (1995)Building Service Relationship…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Factors Affecting Trust in Market Research Relationships (1993)Factors Affecting Trust in Ma…Do Norms Matter in Marketing Relationships? (1992)Do Norms Matter in Marketing …Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships (1990)Alliances in Industrial Purch…A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships (1984)A Model of the Distributor's …Academic service quality, student satisfaction and loyalty: a study at higher education legal entities in Indonesia (2024)Academic service quality, stu…The Evolution of Cooperation (1981)The Economic Institutions of Capitalism (1987)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Does Trust Matter? 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(1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Zero defections: quality comes to services. (1990)The balanced scorecard: Translating strategy into action (1997)A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go (2005)Resource-based theory in marketing (2013)Customer experience management: toward implementing an evolving marketing concept (2015)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative research and evaluation methods (1980)Qualitative inquiry and research design: choosing among five traditions. (1998)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Sample Size in Qualitative Interview Studies (2015)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Nature of the Firm (1937)The Economics of Organization: The Transaction Cost Approach (1981)Developing Buyer-Seller Relationships (1987)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2005How Many Interviews Are Enough?20,704 cited
  • 1993Factors Affecting Trust in Market Research Relationships3,649 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 1992Do Norms Matter in Marketing Relationships?2,412 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships2,111 cited
  • 2005A Strategic Framework for Customer Relationship Management2,094 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,086 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1984A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships1,128 cited
  • 2000Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations1,089 cited
  • 1995Building Service Relationships: It's all about Promises1,037 cited
  • 1995The evolution of relationship marketing

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1,033 cited
  • 2004The relationship marketing process: communication, interaction, dialogue, value1,028 cited
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    • 2024Academic service quality, student satisfaction and loyalty: a study at higher education legal entities in Indonesia27 cited