Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond

Jisu Huh · Ronald J. Faber

8 citations0/0 files storedJournal of Advertising

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Advertising and Communication Studies Marketing and Advertising Strategies American History and Culture

Abstract

This special section marks the end of the 50th year of publications for the Journal of Advertising (JA) and the beginning of what we hope will be a "reimagined" future for advertising research. Whe...

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2002Oracles on “Advertising”: Searching for a Definition 2019Special Section Introduction: Artificial Intelligence and Advertising 2016If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising 2022The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse 2020Advancing Computational Advertising: Conceptualization of the Field and Future Directions 2020Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions 2022Transformative Advertising Research: Reimagining the Future of Advertising 1972Some Institutional Aspects of Advertising

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