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Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond
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Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond (2022)Special Section Introduction—Reimagining …Transformative Advertising Research: Reimagining the Future of Advertising (2022)Transformative Advertising Re…The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse (2022)The Bifold Triadic Relationsh…Breaking Gender Binaries (2022)Breaking Gender BinariesAsking Questions of AI Advertising: A Maieutic Approach (2022)Asking Questions of AI Advert…The Interplay between Advertising and Society: An Historical Analysis (2020)The Interplay between Adverti…Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions (2020)Macro and Exogenous Factors i…Advancing Computational Advertising: Conceptualization of the Field and Future Directions (2020)Advancing Computational Adver…Special Section Introduction: Artificial Intelligence and Advertising (2019)Special Section Introduction:…If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)If Advertising Won't Die, Wha…Oracles on “Advertising”: Searching for a Definition (2002)Oracles on “Advertising”: Sea…Some Institutional Aspects of Advertising (1972)Some Institutional Aspects of…An Experimental Application of the DELPHI Method to the Use of Experts (1963)The American Heritage Dictionary of the English Language (1970)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent (2006)Advertising in the Metaverse: Research Agenda (2021)Evolving to a New Dominant Logic for Marketing (2003)Service-dominant logic: continuing the evolution (2007)The Content Analysis Guidebook (2017)Brand Communication in Social Media: A Research Agenda (2019)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)What is Interactivity and is it Always Such a Good Thing? 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LGBTQ people’s receptiveness to gay-themed advertising in a Belgian context (2023)Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions (2023)The new institutionalism in organizational analysis (1992)Representation: Cultural representations and signifying practices. (1997)The Institutional Logics Perspective (2012)Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising (2023)Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement (2024)The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding (2024)The black swan: the impact of the highly improbable (2007)Nudge: improving decisions about health, wealth, and happiness (2008)Staying with the Trouble (2016)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Communication and Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Exploring participation intentions in metaverse-based retail stores: Implications for commute reduction (2024)Immersive Advertising through Co-Creation: Lessons from the Visitor Economy (2024)Metaverse and B2B marketing: untapped research opportunities (2025)A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis (2011)
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References

  • 2002Oracles on “Advertising”: Searching for a Definition338 cited
  • 2019Special Section Introduction: Artificial Intelligence and Advertising218 cited
  • 2016If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising205 cited
  • 2022The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse161 cited
  • 2020Advancing Computational Advertising: Conceptualization of the Field and Future Directions98 cited
  • 2020Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions88 cited
  • 2022Transformative Advertising Research: Reimagining the Future of Advertising58 cited
  • 1972Some Institutional Aspects of Advertising48 cited
  • 2022Asking Questions of AI Advertising: A Maieutic Approach46 cited
  • 2020The Interplay between Advertising and Society: An Historical Analysis44 cited
  • 2022Breaking Gender Binaries28 cited

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