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Innovative approach and marketing skill: a case study of artisan entrepreneurs of India
16 references·7 citing·53 second hop
Innovative approach and marketing skill: a case study of artisan entrepreneurs of India (2022)Innovative approach and marketing skill: …Entrepreneurship Education and Sustainable Development Goals: A literature Review and a Closer Look at Fragile States and Technology-Enabled Approaches (2019)Entrepreneurship Education an…Artisan entrepreneurship: a systematic literature review and research agenda (2018)Artisan entrepreneurship: a s…Achieving sustainable competitive advantage through product innovation and market driving (2017)Achieving sustainable competi…Marketing resources, performance, and competitive advantage: A review and future research directions (2016)Marketing resources, performa…How to plan and perform a qualitative study using content analysis (2016)How to plan and perform a qua…Internal market orientation, market capabilities and learning orientation (2014)Internal market orientation, …Marketing and business performance (2011)Marketing and business perfor…Market orientation of value chains (2005)Market orientation of value c…Market orientation and performance in service firms: role of innovation (2003)Market orientation and perfor…The Customer Orientation of Service Workers: Personality Trait Effects on Self-and Supervisor Performance Ratings (2002)The Customer Orientation of S…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…An Examination of the Relationships between Retail Work Environments, Salesperson Selling Orientation-Customer Orientation and Job Performance (2001)An Examination of the Relatio…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Women, networks and enterprise: the impact of social capital on rural artisans’ entrepreneurship (2025)Women, networks and enterpris…When extreme events become the norm: how do artisan entrepreneurs adapt identity? (2025)When extreme events become th…Advanced strategies to enhance artisanal entrepreneurship (2025)Advanced strategies to enhanc…Job crafting and entrepreneurial innovativeness: the moderated mediation roles of dynamic capabilities and self-initiated AI learning (2024)Job crafting and entrepreneur…Barriers for the adoption of augmented reality business model in the Indian handloom industry (2024)Barriers for the adoption of …Women entrepreneurs in the craft industry: a case study of the batik industry during the COVID-19 pandemic (2023)Women entrepreneurs in the cr…A bibliometric and visualization analysis of Artisan entrepreneurship (2023)A bibliometric and visualizat…The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors (2003)Customer-based corporate reputation of a service firm: scale development and validation (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Advances in Consumer Research (2025)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Does industry matter? 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(1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The use of partial least squares path modeling in international marketing (2009)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Content Analysis: An Introduction to its Methodology. (1984)Naturalistic inquiry (1985)The qualitative content analysis process (2008)A dynamic perspective on the resilience of firms: A systematic literature review and a framework for future research (2019)Nitel Araştırma Süreci: Nitel Bir Araştırma Nasıl Yapılır? (2019)How is COVID-19 Affecting the Mental Health of Children with Special Educational Needs and Disabilities and Their Families? (2020)Survey Research Methods. 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References

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186 cited
  • 2016Marketing resources, performance, and competitive advantage: A review and future research directions179 cited
  • 2018Artisan entrepreneurship: a systematic literature review and research agenda150 cited
  • Cited by

    • 2023Women entrepreneurs in the craft industry: a case study of the batik industry during the COVID-19 pandemic24 cited
    • 2023A bibliometric and visualization analysis of Artisan entrepreneurship18 cited
    • 2025Women, networks and enterprise: the impact of social capital on rural artisans’ entrepreneurship17 cited
    • 2025When extreme events become the norm: how do artisan entrepreneurs adapt identity?13 cited
    • 2024Job crafting and entrepreneurial innovativeness: the moderated mediation roles of dynamic capabilities and self-initiated AI learning10 cited
    • 2024Barriers for the adoption of augmented reality business model in the Indian handloom industry8 cited
    • 2025Advanced strategies to enhance artisanal entrepreneurship1 cited