References

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• 1997Dimensions of Brand Personality7,380 cited
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• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
• 2011Consumer engagement in a virtual brand community: An exploratory analysis3,416 cited
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• 1999The Role of Emotions in Marketing3,350 cited
• 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers