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Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market
16 references·1 citing·53 second hop
Becoming TikTok Famous: Strategies for Global Brands to Engage Consumers in an Emerging Market (2022)Becoming TikTok Famous: Strategies for Gl…The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)The Role of Social Media Cont…Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Social media marketing strate…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. 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References

  • 1977The Measurement of Observer Agreement for Categorical Data81,000 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 1975Marketing as Exchange1,648 cited
  • 2011Introducing COBRAs1,467 cited
  • 2018Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications974 cited
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  • 2020Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda778 cited
  • 2013Online engagement factors on Facebook brand pages764 cited
  • 2015Social media engagement behaviour: a uses and gratifications perspective720 cited
  • 2020The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

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665 cited
  • 2020Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.552 cited
  • 2013Journal of the Academy of Marketing Science515 cited
  • Cited by

    • 2024From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok100 cited