SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Brand equity, brand loyalty and the mediating role of customer satisfaction: evidence from medical cosmetics brands
16 references·0 citing·36 second hop
Brand equity, brand loyalty and the mediating role of customer satisfaction: evidence from medical cosmetics brands (2022)Brand equity, brand loyalty and the media…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Agency and Trust Mechanisms i…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…A Reexamination of the Determinants of Consumer Satisfaction (1996)A Reexamination of the Determ…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…An Overview of Psychological Measurement (1978)An Overview of Psychological …Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Developing and validating a multidimensional consumer-based brand equity scale (2001)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)Communication and Control Processes in the Delivery of Service Quality (1988)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,918 cited
  • 1996A Reexamination of the Determinants of Consumer Satisfaction1,904 cited
  • 1978An Overview of Psychological Measurement1,804 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,629 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • Cited by

    No citing works inside the corpus for this window.