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The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix)
14 references·1 citing·47 second hop
The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix) (2022)The role of brand image and brand trust i…The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site (2021)The Effect of E-WOM, Brand Tr…The effect of e-wom and brand image towards Sushi Masa consumer purchasing decision (2020)The effect of e-wom and brand…Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase (2020)Effect of Easiness, Service Q…PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN (2019)PERAN KEPERCAYAAN MEREK MEMED…PENGARUH BRAND IMAGE, PERSEPI HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (2019)PENGARUH BRAND IMAGE, PERSEPI…Structural Equation Model Partial Least Square (Sem-Pls) Dengan Smartpls (2018)Structural Equation Model Par…PENGARUH PERILAKU KONSUMEN, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Situs Belanja Online XYZ) (2018)PENGARUH PERILAKU KONSUMEN, B…Pengaruh Brand Image Dan Brand Trust Terhadap Purchase Decision Produk United (2018)Pengaruh Brand Image Dan Bran…Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling (2018)Addressing Endogeneity in Int…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Twitter power: Tweets as electronic word of mouth (2009)Twitter power: Tweets as elec…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Management marketing (1972)Management marketingPengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi (2023)Pengaruh Celebrity Endorser d…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)The psychology of interpersonal relations. (1958)On the Evaluation of Structural Equation Models (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Econometric Analysis of Cross Section and Panel Data (2001)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)Structural model robustness checks in PLS-SEM (2019)PLS-SEM’s most wanted guidance (2022)Progress in partial least squares structural equation modeling use in marketing research in the last decade (2022)Manajemen Pemasaran 2 (2002)Electronic word-of-mouth in hospitality and tourism management (2007)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Behavior and Marketing Strategy (1990)Which is more important in Internet shopping, perceived price or trust? (2011)Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision (2021)Pengaruh Brand Ambassador, Brand Image dan Brand Awareness terhadap Purchase Decision (2022)The Roles of Effort Expectancy, Attitude, and Service Quality in Mobile Payment Users Continuance Intention (2022)Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites (2008)Konsep Sistem Informasi (2012)PEMANFAATAN DIGITAL MARKETING UNTUK PENGEMBANGAN BISNIS PADA KARANG TARUNA PERMATA ALAM PERMAI GEDANGAN SIDOARJO (2020)Pengaruh Kepercayaan, Kemudahan, dan Keamanan terhadap Keputusan Pembelian di Marketplace (2021)The Mediating Role of Customer Satisfaction between Antecedent Factors and Brand Loyalty for the Shopee Application (2023)Reconceptualizing marketing: An interview with Philip Kotler (1994)The Effect of Word of Mouth on Sales: Online Book Reviews (2003)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Brand Ambassador, Website Quality, and E-WOM on Purchase Decision in Shopee E-commerce (2022)FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN (2023)How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust (2023)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Brand Community (2001)Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment (2010)The Impact of New Media on Customer Relationships (2010)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products (2022)Analysis of Financial Technology User Acceptance Using the Unified Theory of Acceptance and Use of Technology Method (2023)Pengaruh Celebrity Endorser dan Electronic Word of Mouth terhadap Minat Beli dengan Brand Image sebagai Variabel Mediasi pada E-Commerce Tokopedia (2023)
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 2018Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling1,257 cited
  • 2020Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase110 cited
  • 2018Structural Equation Model Partial Least Square (Sem-Pls) Dengan Smartpls64 cited
  • 2021The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site54 cited
  • 2019PENGARUH BRAND IMAGE, PERSEPI HARGA, DAN SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN43 cited
  • 2019PERAN KEPERCAYAAN MEREK MEMEDIASI ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN28 cited
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  • 2020The effect of e-wom and brand image towards Sushi Masa consumer purchasing decision14 cited

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  • 2018Pengaruh Brand Image Dan Brand Trust Terhadap Purchase Decision Produk United12 cited
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    • 2023Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi10 cited