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Understanding and Managing Customer Experiences
16 references·0 citing·38 second hop
Understanding and Managing Customer Experiences (2022)Understanding and Managing Customer Exper…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Service Research Priorities in a Rapidly Changing Context (2015)Service Research Priorities i…Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Online Customer Experience in…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Service Blueprinting: A Practical Technique for Service Innovation (2008)Service Blueprinting: A Pract…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…Experiential Marketing (1999)Experiential MarketingWelcome to the experience economy. (1998)Welcome to the experience eco…Goal constructs in psychology: Structure, process, and content. (1996)Goal constructs in psychology…River Magic: Extraordinary Experience and the Extended Service Encounter (1993)River Magic: Extraordinary Ex…The Service Encounter: Diagnosing Favorable and Unfavorable Incidents (1990)The Service Encounter: Diagno…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…“Cloze Procedure”: A New Tool for Measuring Readability (1953)Conflict, arousal, and curiosity. (1960)Book Review: The Theory of Buyer Behavior (1971)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Advances in Consumer Research (2025)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Co-creation and the new landscapes of design (2008)Customer Engagement (2011)Social Marketing: An Approach to Planned Social Change (1971)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Institutions and axioms: an extension and update of service-dominant logic (2015)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Digital transformation: A multidisciplinary reflection and research agenda (2019)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)
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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,358 cited
  • 2007Service-dominant logic: continuing the evolution7,831 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey6,834 cited
  • 2004Co-creation experiences: The next practice in value creation6,671 cited
  • 1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,887 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach3,330 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,274 cited
  • 1999Experiential Marketing3,179 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 1993River Magic: Extraordinary Experience and the Extended Service Encounter2,577 cited
  • 1996Goal constructs in psychology: Structure, process, and content.2,456 cited
  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,941 cited
  • 2015Service Research Priorities in a Rapidly Changing Context1,494 cited
  • 2008Service Blueprinting: A Practical Technique for Service Innovation

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1,230 cited
  • 2012Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes1,194 cited
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