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A Theory of Marketing’s Contribution to Customers’ Perceived Value
16 references·2 citing·38 second hop
A Theory of Marketing’s Contribution to Customers’ Perceived Value (2022)A Theory of Marketing’s Contribution to C…Intermediate microeconomics : A modern approach (2006)Intermediate microeconomics :…The Theory of Economic Development (2003)The Theory of Economic Develo…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Modularity, flexibility, and knowledge management in product and organization design (1996)Modularity, flexibility, and …The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Advertising as Information (1974)Advertising as InformationCapitalism, Socialism and Democracy. (1943)Capitalism, Socialism and Dem…Effects of perceived value dimensions on customer brand loyalty towards luxury cars (2024)Effects of perceived value di…Value Creation and Value Appropriation (2022)Value Creation and Value Appr…Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Market Orientation: Antecedents and Consequences (1993)Market Orientation: Antecedents and Consequences (1993)Diffusion of Innovations 1 (2019)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Research in Organizational Behavior (1984)The Discovery of Grounded Theory (2017)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)The Silent Revolution in Europe: Intergenerational Change in Post-Industrial Societies (1971)Production, Consumption, Prosumption (2010)INNOVATION IN THE PUBLIC SECTOR: A SYSTEMATIC REVIEW AND FUTURE RESEARCH AGENDA (2015)
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References

  • 2003The Theory of Economic Development22,513 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1943Capitalism, Socialism and Democracy.6,530 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1974Advertising as Information3,430 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1996Modularity, flexibility, and knowledge management in product and organization design2,494 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis

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2,363 cited
  • 2006Intermediate microeconomics : A modern approach2,266 cited
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    • 2022Value Creation and Value Appropriation14 cited
    • 2024Effects of perceived value dimensions on customer brand loyalty towards luxury cars10 cited