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Total Relationship Marketing
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  • 2007Corporate Identity, Ethics and Reputation in Supplier–Buyer Relationships202 cited
  • 2014A holistic market conceptualization154 cited
  • 2008Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships148 cited
  • 2011What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs129 cited
  • 2002A Theory and Model of Business Alliance Success115 cited
  • 2001Semi-integrated Supply Chains: Towards the New Era of Supply Chain Management95 cited
  • 2002The Evolution of an Idea93 cited
  • 2020Toward a comprehensive framework of value proposition development: From strategy to implementation89 cited
  • 2005Contractual Management in PPP Projects: Evaluation of Legal versus Relational Contracting for Service Delivery78 cited
  • 2010Une histoire de la CCT française: parcours et concepts clés73 cited
  • 2021An integrative framework for managing customer value propositions72 cited
  • 2006A Need-Based Measure of Consumer Well Being (CWB) in Relation to Personal Transportation: Nomological Validation67 cited
  • 2011The SAGE Handbook of Social Marketing65 cited
  • 2003

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The Interface between Transactional and Relational Orientation in Small Service Firm’s Marketing Behaviour: A Study of Scottish and Swedish Small Firms in the Service Sector
65 cited
  • 2009The Supporting Function of Marketing in Corporate Social Responsibility56 cited
  • 2008The credibility gap in stakeholder management: ethics and evidence of relationship management56 cited