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Influencia del marketing interno en la satisfacción y productividad de los colaboradores del sector retail.
10 references·0 citing·47 second hop
Influencia del marketing interno en la satisfacción y productividad de los colaboradores del sector retail. (2022)Influencia del marketing interno en la sa…The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic (2021)The Influence of Internal Mar…Towards internal marketing practices in enhancing job engagement (2019)Towards internal marketing pr…THE MEDIATING ROLE OF JOB SATISFACTION ON THE RELATIONSHIP BETWEEN PERCEIVED ORGANIZATIONAL SUPPORT AND JOB PERFORMANCE (2019)THE MEDIATING ROLE OF JOB SAT…Effects of internal marketing on job satisfaction in the banking sector (2019)Effects of internal marketing…Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education (2019)Development and validation of…The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh (2018)The relationship between inte…A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…A Primer on Partial Least Squares Structural Equation Modeling (2013)A Primer on Partial Least Squ…Increasing employee productivity, job satisfaction, and organizational commitment. (1996)Increasing employee productiv…Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications (2012)Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods (2016)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Work and the Nature of Man. (1967)Business research methods (1976)The mediating role of job satisfaction and affective commitment in the relationship between internal marketing practices and customer orientation (2020)The Relationship Between Service Quality, Corporate Image, and Customer Loyalty of Generation Y: An Application of S-O-R Paradigm in the Context of Superstores in Bangladesh (2020)Business Research Methods (2022)The Impact of Internal Marketing Practices on Employees’ Job Satisfaction during the COVID-19 Pandemic: The Case of the Saudi Arabian Banking Sector (2022)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)The Measurement of Engagement and Burnout: A Two Sample Confirmatory Factor Analytic Approach (2002)Job demands, job resources, and their relationship with burnout and engagement: a multi‐sample study (2004)Service beyond the status quo: the ripple effect of corporate social responsibility and internal marketing on employee's customer-oriented behavior (2022)The partial least squares approach for structural equation modeling. (1998)Job Burnout (2001)Internal branding: conceptualization from a literature review and opportunities for future research (2020)Internal marketing: a review and future research agenda (2021)PREDICTING JOB SATISFACTION AND WORK ENGAGEMENT BEHAVIOR IN THE COVID-19 PANDEMIC: A CONSERVATION OF RESOURCES THEORY APPROACH (2022)Approaches to Qualitative-Quantitative Methodological Triangulation (1991)Advances in the internal marketing concept: definition, synthesis and extension (2000)The Four Service Marketing Myths (2004)Interpreting the impact of knowledge management processes on organizational performance in Chinese higher education: mediating role of knowledge worker productivity (2020)RETRACTED: An assessment of students’ emotional intelligence, learning outcomes, and academic efficacy: A correlational study in higher education (2021)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis (2020)Mediating Role of Job Satisfaction in the Relationship Between Organizational Support and Job Performance (2020)Antecedents of employee performance through perceived organizational support: a moderating role of job satisfaction among employees of SMEs in an emerging economy (2024)Unveiling the factors shaping teacher job performance: exploring the interplay of personality traits, perceived organizational support, self-efficacy, and job satisfaction (2025)Marketing Services: Competing Through Quality (1992)Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory (2006)Job Insecurity, Job Instability, and Job Satisfaction in the Context of the COVID-19 Pandemic (2021)It’s worth it! High performance work systems for employee job satisfaction: The mediational role of burnout (2022)Remote work burnout, professional job stress, and employee emotional exhaustion during the COVID-19 pandemic (2023)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)The construct of work commitment: testing an integrative framework (2002)Examining transformational leadership, job satisfaction, organizational commitment and organizational trust in Turkish hospitals: public servants versus private sector employees (2014)Association between sleep quality and nurse productivity among Korean clinical nurses (2018)
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2014A primer on partial least squares structural equation modeling (PLS-SEM)12,786 cited
  • 2013A Primer on Partial Least Squares Structural Equation Modeling2,941 cited
  • 1996Increasing employee productivity, job satisfaction, and organizational commitment.198 cited
  • 2021The Influence of Internal Marketing and Job Satisfaction on Task Performance and Counterproductive Work Behavior in an Emerging Market during the COVID-19 Pandemic169 cited
  • 2019Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education76 cited
  • 2019Effects of internal marketing on job satisfaction in the banking sector69 cited
  • 2018The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh54 cited
  • 2019THE MEDIATING ROLE OF JOB SATISFACTION ON THE RELATIONSHIP BETWEEN PERCEIVED ORGANIZATIONAL SUPPORT AND JOB PERFORMANCE23 cited
  • 2019Towards internal marketing practices in enhancing job engagement14 cited

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