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Temporal and electroencephalography dynamics of surreal marketing
16 references·0 citing·53 second hop
Temporal and electroencephalography dynamics of surreal marketing (2022)Temporal and electroencephalography dynam…Self-Regulatory Depletion Enhances Neural Responses to Rewards and Impairs Top-Down Control (2013)Self-Regulatory Depletion Enh…The Development of Hierarchy of Effects Model in Advertising (2012)The Development of Hierarchy …Neural mechanisms underlying the induction and relief of perceptual curiosity (2012)Neural mechanisms underlying …EEG alpha power and creative ideation (2012)EEG alpha power and creative …Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships (2011)How we relate to brands: Psyc…Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal (2010)Positive Mood and Resistance …Neural Responses to Unattended Products Predict Later Consumer Choices (2010)Neural Responses to Unattende…The Aha! Moment (2009)The Aha! Moment“Aha!”: The neural correlates of verbal insight solutions (2008)“Aha!”: The neural correlates…The origins of insight in resting-state brain activity (2007)The origins of insight in res…Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying (2007)Spent Resources: Self‐Regulat…Creativity meets neuroscience: Experimental tasks for the neuroscientific study of creative thinking (2007)Creativity meets neuroscience…Neural Activity When People Solve Verbal Problems with Insight (2004)Neural Activity When People S…Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising (2004)Beyond Visual Metaphor: A New…How Ambiguous Cropped Objects in Ad Photos can Affect Product Evaluations (1994)How Ambiguous Cropped Objects…The Principles of Psychology (1891)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. 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References

  • 2004Neural Activity When People Solve Verbal Problems with Insight1,029 cited
  • 2007Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying1,028 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior663 cited
  • 2012EEG alpha power and creative ideation564 cited
  • 2004Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising475 cited
  • 2009The Aha! Moment425 cited
  • 2007The origins of insight in resting-state brain activity349 cited
  • 2011How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships271 cited
  • 2012Neural mechanisms underlying the induction and relief of perceptual curiosity261 cited
  • 2007Creativity meets neuroscience: Experimental tasks for the neuroscientific study of creative thinking260 cited
  • 2010Neural Responses to Unattended Products Predict Later Consumer Choices240 cited
  • 2008“Aha!”: The neural correlates of verbal insight solutions202 cited
  • 1994How Ambiguous Cropped Objects in Ad Photos can Affect Product Evaluations195 cited
  • 2012The Development of Hierarchy of Effects Model in Advertising188 cited
  • 2010Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

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184 cited
  • 2013Self-Regulatory Depletion Enhances Neural Responses to Rewards and Impairs Top-Down Control166 cited
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